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New System Launches to Increase Revenues for Local Retailers and Restaurants and Keep Dollars in Michigan

Detroit group launches new system designed to help local merchants compete with big box stores and national chains and put more revenue back into the Michigan economy.

ORANGE COUNTY CA, Feb 24, 2010- The PointsTrax™ business building system is now available throughout Michigan. Business Builder Alliance, Inc. (BBA) is pleased to announce a new marketing team based in Detroit, led by two local business professionals. Chris Timco, a lifetime resident of Detroit has worked with area merchants for over thirty years in the cash register industry. Mr. Timco said, “The timing of our partnership with PointsTrax™ is ideal because we are delivering a much needed business solution for Detroit merchants looking to strengthen their relationship with their customers and increase profits – particularly in this down economy.” Doug Cordier, a high profile celebrity chef, is widely respected in the dining and food service industries. He is wellknown for “Cooking with Cordier” and his many television appearances. Mr.Cordier says, “PointsTrax™ can provide Detroit’s smaller restaurants and retailers with a competitive advantage over big box stores and national chains. Plus, local businesses give more back to the Michigan economy.”

Statistics support Mr. Cordier. Retail experts estimate there is three times as much local economic activity for every dollar locally owned businesses bring in as compared to chain stores. Small businesses put money back into the community by hiring local staff and buying supplies from area vendors, while chains often spend dollars elsewhere. Mr. Cordier went on to say, “We give Michigan’s consumers a great reason to support local businesses.” PointsTrax™ is a fully integrated points, rewards and communications system designed specifically for local retailers
and neighborhood restaurants. New member sign-up takes only seconds. No member card is required to collect rewards. All communications and rewards are handled electronically, which makes PointsTrax™ a low-cost solution. The system is branded exclusively for the retailer or restaurant.

Local retailers and restaurants interested in PointsTrax™, may contact Doug Cordier at 313-881-6699 or Chris Timco
at 313-377-2527.

About BBA: Established in Rancho Santa Margarita, California in 2008 – BBA is focused on helping Main Street
merchants and restaurants succeed. Using innovative technology, BBA’s PointsTrax™ system builds a bond between
a local business and its customers – which provides an edge over larger retail competitors. www.PointsTrax.com

Media Contact:
Walter Dubowec, CMO
Business Builder Alliance Inc.
E: walter@bbasolutions.com P: 905-829-9750
FOR IMMEDIATE RELEASE